Pour with Purpose: Virginia Wine & Trade Strategy
Virginia wins when it’s poured purposefully, especially by the glass and through smart list placement. Built for buyers, sommeliers and distributors, this session explores which Virginia styles perform best BTG, how to place them effectively on wine lists, and how thoughtful programming can support margin and encourage discovery.
Moderator: Kristi Delovitch | Panelists: Antoinette Landragin, Robert Jones MS, Swati Bose, Crystal Cameron Shaad
Featured wines:
Linden Vineyards: 2020 Hardscrabble Chardonnay
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100% Chardonnay
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ABV: 12.5%
Wholesale Price: $33
Retail Price: $48
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Distributor: Elite Wines, Damien Lehoux, damien.lehoux@elitewines.com
Glen Manor Vineyards: 2023 Petit Rouge
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57% Cabernet Sauvignon, 31% Merlot, 8% Cabernet Franc, 4% Petit Verdot
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ABV: 13.5%
Wholesale Price: $11.50
Retail Price: $25
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Distributor: Williams Corner Wine
Remy Samuel - (540) 943-0999
Endhardt Vineyards: 2021 Golden Turkey Red
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Cabernet Franc, Merlot, Petit Verdot, Cabernet Sauvignon, and Tannat
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ABV: 13.6%
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Hannes Endhardt endhardt@gmail.com