Today’s Industry: Trends & Virginia’s Role

The wine industry is navigating one of its most dynamic periods in recent history. In this session, we’ll examine the trends reshaping wine consumption and what they mean for Virginia. This conversation explores what consumers are buying, how regional identity influences purchasing decisions, and why education, storytelling, and stewardship are more critical than ever. We’ll take a candid look at Virginia’s strengths, headwinds, and strategic opportunities to elevate its presence.

Moderator: Frank Morgan | Panelists: Aileen Sevier, Lisa Granik MW, Jason Wilson, and Lisa Katic